Following on from my post earlier this year I'm heartened to read Colin Mccaffery writing on themediabriefing.com . He takes my view further and much more articulately by saying that people don't need apps, they need a mobile strategy. A strategy allows them to choose whether they only need an app, or whether they wish to make use of the much wider opportunities offered by mobile sites and the greater platform integration possible from their deployment.
The feeding frenzy on apps is widespread but it will be short-lived. Don't get caught up - or certainly don't bet your business on them. However large your business is.
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